This fantastic NGO, MPC (Moroccan Primate Conservation Foundation), helps the Barbary Macaque survive in Morocco.
These monkeys are being hunted and captured for peoples amusement. Complete monkey families are being ripped apart for small amounts of money and they are rapidly getting extinct. Luckily MPC is fighting each day for these marvelous creatures. It was only fair to make a campaign for MPC to put this issue on the map. First focussing on the Moroccan communities in Europe, that would later spread out to all the travellers to Morocco.

Concept, Campaign, Art Direction, Design

Awareness campaign

Agency:
DutchDuo