A new car has to fit your personality, but also it has to “fit” in your life. In a DM piece from the Dodge Journey, a foldable cellophane 1:1 scale model was send. With this cellophane model jou could literally see if the car fits in your garage or parking spot. This idea was also transferred to online. By putting a Dodge Journey in a 1:1 scale on a Dodge actionsite. The user could view the complete car by dragging or scrolling it. Specific informationpoints on the car gave information about the car. All sides of the car could be viewed. Inside and out.

Listen to the radio commercial

Concept, Campaign, Art Direction, Design

Campaign

Agency: Saatchi & Saatchi/Leo Burnett/Arc

Copy: ErikRolf.com